What is the primary aim of a business continuity plan?

• A. Expand IT strategy into marketing plan.
• B. Ensure operations can continue during and after a disruption.
• C. Ensure all data is public.
• D. Eliminate the need for backups.

Answer: (B)

The main idea being tested is resilience—the ability of an organization to keep essential operations running during and after a disruption. A business continuity plan is a structured approach that prepares for, responds to, and recovers from disruptive events so that critical functions continue with minimal downtime. It involves identifying which processes are essential, setting acceptable downtime and data-loss targets (often called recovery time objectives and recovery point objectives), and outlining the people, steps, and resources needed to maintain or quickly resume operations. It also covers communication, supply chains, facilities, IT recovery, and testing to ensure the plan works when needed.

This is why it’s the best choice: the goal of a business continuity plan is precisely to ensure operations can continue during and after a disruption, balancing people, processes, and technology to minimize impact.

For context, expanding IT into marketing would shift strategic focus rather than guarantee continuity. Making all data public would violate confidentiality and security norms. Expecting to eliminate backups ignores a fundamental part of recovery planning, since having backups is essential to restoring information after an incident.